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Why advertisers can’t afford to ignore YouTube

YouTube is undergoing a monumental shift. No longer the realm of cat videos and K-Pop, the video sharing platform is the second most popular search engine on the planet (behind Google, which happens to own YouTube). 

YouTube has more than one billion monthly active users and in the US reaches more people that cable TV. Over the past year YouTube has steadily been shifting its focus to higher quality, more curated content.

A recent infographic from MDG Advertising reveals some compelling reasons why brands should invest in a video marketing strategy.

Top brands on YouTube

The top brands on YouTube have on average 884,000 monthly views, 98,000 views per video and 35,00 subscribers. While these numbers are big, they still lag behind Facebook and Twitter.

These same brands have an average have 2.6 million Facebook likes and 203,000 Twitter followers. 

Channeling content

Making videos on YouTube isn't just about producing compelling content – it can be a revenue stream.

The top 1000 channels on YouTube net an average of US $23,000 in monthly ad revenue and 350 social interactions are generated for each minute of video uploaded. 

Every month, subscribers to these top channels create 7.5 million favourite videos, 25 million comments and 55 million ratings.

Everyone's doing it

Every company on AdAge's 100 Leading National Advertisers list runs YouTube campaigns. And their spend is increasing. 

In 2011 the global digital video ad spend was US $2 billion. In 2013 that figure is expected to top US $4 billion, and double to US $8 billion by 2016.

To view the infographic visit mdgadvertising.com.

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