[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Why advertisers can’t afford to ignore YouTube

YouTube is undergoing a monumental shift. No longer the realm of cat videos and K-Pop, the video sharing platform is the second most popular search engine on the planet (behind Google, which happens to own YouTube). 

YouTube has more than one billion monthly active users and in the US reaches more people that cable TV. Over the past year YouTube has steadily been shifting its focus to higher quality, more curated content.

A recent infographic from MDG Advertising reveals some compelling reasons why brands should invest in a video marketing strategy.

Top brands on YouTube

The top brands on YouTube have on average 884,000 monthly views, 98,000 views per video and 35,00 subscribers. While these numbers are big, they still lag behind Facebook and Twitter.

These same brands have an average have 2.6 million Facebook likes and 203,000 Twitter followers. 

Channeling content

Making videos on YouTube isn't just about producing compelling content – it can be a revenue stream.

The top 1000 channels on YouTube net an average of US $23,000 in monthly ad revenue and 350 social interactions are generated for each minute of video uploaded. 

Every month, subscribers to these top channels create 7.5 million favourite videos, 25 million comments and 55 million ratings.

Everyone's doing it

Every company on AdAge's 100 Leading National Advertisers list runs YouTube campaigns. And their spend is increasing. 

In 2011 the global digital video ad spend was US $2 billion. In 2013 that figure is expected to top US $4 billion, and double to US $8 billion by 2016.

To view the infographic visit mdgadvertising.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Meta Bets Big on Meta AI

Meta has recently amplified its role in the generative…

Meta has recently amplified its role in the generative…