[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

MailChimp gets a makeover

Aside from having a great logo, MailChimp is also one of the most popular email clients on the planet. 

From this week MailChimp is rolling out a series of updates that makes creating and measuring campaigns easier.  

Responsive design

A responsive design is now available to all users. The new look has been optimised for tablets, so dragging and dropping replaces click and point. 

Simplified profiles

Navigation and subscriber profiles have also been simplified. Now account notifications are displayed in the navigation pane, meaning more relevant information in one place. 

The profiles have also been simplified on MailChimp's iOS app, meaning users can search for subscriber details, campaigns and reports from anywhere in the app.

Menus can be collapsed or expanded to hide or reveal relevant information. 

Comments inside the editor

Creating an eNewsletter is often a collaborative effort, and MailChimp now lets users insert comments and exchange feedback in real time within the email editor.

To learn more visit blog.mailchimp.com.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

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Learn with SMK through July

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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