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DIGITAL MARKETING NEWS

YouTube gives brands better real-time data

YouTube has updated a range of apps to give brands and content creators greater insight around video performance.

Smash hit

The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card.

Information includes notifications around events such as sudden spikes in views, changes in subscriber numbers, and viewer demographics.

Strike with the iron’s hot

The Creator Studio app then advises how long you’ve got to leverage the event or trend.

While the insights are fairly basic, the real-time data could give marketers that extra advantage in the increasingly crowded world of YouTube.
 

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