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DIGITAL MARKETING NEWS

YouTube gives brands better real-time data

February 3, 2022

YouTube has updated a range of apps to give brands and content creators greater insight around video performance.

Smash hit

The latest version of the Creator Studio apps now pull in a swath of data fro YouTube Analytics to give brands new insights on a Data Card.

Information includes notifications around events such as sudden spikes in views, changes in subscriber numbers, and viewer demographics.

Strike with the iron’s hot

The Creator Studio app then advises how long you’ve got to leverage the event or trend.

While the insights are fairly basic, the real-time data could give marketers that extra advantage in the increasingly crowded world of YouTube.
 

Learn with SMK through February 2023

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

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