[SMK] Social Media Knowledge


Free way to Connect with Content Creators

Captiv8 has made it free to access to over one million potential influencers via their platform.

Real tool

Captiv8’s Creator Discovery might just be the most practical free tool for connecting with content creators. If it delivers on its promise, it seems like a detailed catalogue of sweet influencer lollipops you can just pick up and lick whenever you want.

Captiv8 claim their platform gives ‘amazing and rich data about individual influencers’ to ‘drive the highest brand affinity for an audience’. Even at the free level, they’re giving away demographic and affinity data about influencer audiences—and it looks easy to use.

Ever met a marketer who feared being too well-informed or having the tech be too comprehensible?

The catch?

Kerry Perse, Head of Social for OMD, says ‘what used to be an extremely manual process, is completely data driven with more certainty than ever before’. So, I guess operational-cost-per-user is now negligible.

Captiv8 are presumably looking to scale up quickly. Co-founder Krishna Subramanian said via TechCrunch that the immediate objective was to ‘widen the funnel’ and become ‘the default market place’ for influencer marketing.

If they can achieve that, monetising from a few upsells should be easy for them.

Got any other quality free suggestions in the influencer marketing space?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through July

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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