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Google Signals does Cross-Device Data Better

Folks have been tapping and swiping on multiple devices for years. Google now claims a step forward for metrics across the platforms with ‘signals’.

From phone to PC and beyond

To understand the online behaviour of people who visit your web property more than once, and across a variety of devices, you need to (a) track them across all common platforms, and (b) be able to recognise when it’s the same person on a different device.

That functionality is being better integrated into Google Analytics.

Switch on signalling

To access the data, you must activate ‘Google signals’ from within Google Analytics. If you’re logged in, find the settings via ‘Property column’ > ‘Tracking info’ > ‘Data Collection’.

Signals is currently in Beta, so the details might be tweaked a little between now and a stable release.

From UX to remarketing

Once switched on, signals tracks users who have not opted out to accurately report user numbers rather than device sessions.

By showing flows from one device to another and back, it may inform future UX decisions.

Of course, it also lets your remarket to signed-in Google users wherever they are. Because hey, that's the Google way.

Will you be switching on Google signals ASAP? If not, why not? Is so, let us know how you go below…

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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