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Pinterest’s new Promoted Pins

Pinterest has released a bunch of new adverting Pins. Here's what you need to know.

Pinning pays

There are three new Promoted Pins: one-tap, video, and app.

Tapping a one-tap Pin takes users from their feed directly to your website, so they can learn more about products. Pinterest says so far twice as many Pinners are finding items via these new Pins.

Alas, one-tap Pins are only available to select businesses for now.

Video Pins

Video Pins are essentially embedded videos, meaning you can watch the entire clip on Pinterest without being redirected to another site. This should make for a more seamless viewing experience.

Viewers will also  be able to purchase items featured in the video.

Finally, App Pins are designed to let users discover more about apps, and the app-makers they're most interested in. These Pins link directly to your store so apps can be downloaded immediately.

Brave New World

Until now Promoted Pins were only available in the US. Now they're branching out to UK users, with a broader global rollout promised by Pinterest soon.

Stay tuned. And pinning.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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