[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Bad news for Facey’s News Feed?

Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content.

Facing change

Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big changes to News Feed as a result from the continued evolution of social media usage.

According to Zuckerberg, “Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”

The transitory nature of Facebook’s Stories, disappearing after 24 hours, is a large contributor as to why users find themselves drawn to keeping current and following the section, oppose to regular feeds.

Flexibility for Facebook

Mobile ads account for 89% of Facebook’s current ad revenue, with Stories becoming their most penetrating content delivery method.

The growth of Stories could very well impact how Facebook builds product, including Instagram and WhatsApp, and show a marked shift in trusted news.

As users continue to share through the Story features of multiple social apps, the medium will remain fertile ground for innovation and may be the new frontier of staying informed.

Do you get your news through Stories? Would you be inclined to consume content less through News Feed? We want to know what you think in our comment section below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU