[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Amazon and Microsoft become Dream Team?

Popular voice assist programs Alexa (by Amazon) and Microsoft's Cortana have teamed up, allowing for users to utilise both AI through either platform.

Double the AI, double the access

Amidst so many voiced assistants, such as Alexa, Bixby, Cortana, Google Assistant, and Siri, it can be difficult to choose a specific personality depending on your device and what task you want to achieve.

Now, such tasks as buying Amazon groceries through Cortana, or operating Microsoft Office via Alexa is no longer fanciful thinking.

The new partnership allows both programs to effectively double their feature lists, and offer users of both Amazon and Microsoft camps more versatility through their devices.

Voice assist becomes major player

Flexibility is paramount to voice assistants. Now users can take advantage of features specific to different assistants without keeping track which does what.

This means Windows 10 users have a built-in Cortana with an Alexa back-end while Alexa, native to many mobile devices, has all the benefits of its Microsoft counterpart.

It's been rumoured that Sonos plans to release a speaker combining multiple voice assistants in the not-too-distant future.

If other hardware giants join the trend (Google, Apple, etc.) we may see an unprecedented evolution in how users engage with voice assistants.

Do you have a favourite voice assistant? Does partnering different voice assistance make sense to you? Why or why not? Let us know in our comment section below.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment