[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Desktop Chrome learns behaviour, blocks Autoplay

Google Chrome is learning the preferences of users, and beginning to mute annoying autoplay ads -based on your past actions.

Smart muting

Already offering a similar feature on mobile, Google found users are more likely to close a tabs within six seconds when bombarded by intrusive ads.

Google can now learn individual browsing behaviour and base future action on a user’s habits. For new users, the system already contains 1000 sites flagged as annoying and will automatically be muted.

Mobile roots

The original system was developed for mobile devices and worked a bit differently, only playing ads of sites which have been added to a user’s homescreen, which are likely far and few between.

The system of muting isn’t perfect, as an ad’s audio can re-engage when the user interacts elsewhere on a given page with a muted ad.

The new system has been welcomed by users and denotes Google’s understanding when it comes to user experience. How advertisers react will be a different matter.

What are your thoughts on automuting intrusive ads? We want to know what you think in our comment section below.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU