[SMK] Social Media Knowledge

Digital Marketing News

Visualise your conversion funnels with Paditrack

We take a look at Paditrack, a free tool that maps your conversion funnels in a clear, easy-to-understand style. ....

08/05/2013

eBay's advertising network teams up with Australian shopping aggregate tool Lasoo to deliver shoppers richer content. ....

Twitter opens its advertising API platform to US users. ....

LinkedIn now lets users customise their profiles with rich media content. ....

Facebook's latest earnings report shows a massive 30 per cent of revenue now comes from mobile. ....

A new study from ZenithOptimedia shows online advertising is boosting ad spends around the globe. ....

Yahoo overhauls ad offering

30/04/2013 SMK Editor

Yahoo's CEO Marissa Mayer announces new personalised ads geared to boost engagement and coffers. Will it be enough? ....

A report by Google predicts Australia is on its way to developing a $100 billion tech industry based around creators. ....

The latest data reveals marketing emails sent between 5pm - 6pm have the best chance of success. ....

Adobe looks to the future with its social marketing suite. ....

Google gives marketers more control over content and targeting in Enhanced Campaigns. ....

Australia Post faces a social media backlash over increased delivery costs. ....