[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: a day in social media

Here at SMK we like a good infographic as much as the next person, and recently came across an interesting one from marketing agency Saxum.

To mark the recent Social Media Day on June 30, Saxum put together an infographic that charted user activity across the major platforms on a typical day. Here are some of the highlights. 

Facebook first

Facebook remains the firm favourite with users. Of Facebook's 1 billion users, 618 million (61.8 per cent) are active users. And they are busy.

They spend one out of every seven minutes online on Facebook, while almost a quarter check their newsfeeds more than five times per day. 

Over 24 hours, Facebook will see 350 million photos uploaded and clock up 2.7 billion likes.

Searching for tweets

Twitter has 554 million users, but only 9.6 million (1.7 per cent) of these are active users.

Still, Twitter processes 400 million tweets and a mammoth 2.1 billion search queries per day. That's almost half the amount handled by Google.

For those who are interested, Justin Bieber gains almost 75,000 new followers every day on Twitter.

Liking the links

LinkedIn now has 250 million US users, with 78.8 million (35 per cent) classed as active.

In a typical day 1370 companies are added to LinkedIn, 10 million endorsements are generated and 172,800 new users sign up. These users apparently like to seize the moment: LinkedIn's traffic is highest during the morning. 

To see the full infographic visit saxum.com/social-media-day.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU