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DIGITAL MARKETING NEWS

Dropbox to partner with Google G Suite

After going public, Dropbox has announced it will be bringing G Suite integration to bolster storage thanks to its new partnership with Google.

D'Box goes G

With over 50% of Dropbox users also having a G Suite account, the move to integrate Drive, Docs, Sheets, and Slides enables all of the above to be stored in Dropbox.

According to Quentin Clark, Dropbox SVP of Engineering, Product and Design, “Dropbox is increasingly building out its content collaboration functionality with the freedom to use whatever tools.”

Flexibility and ease of use is the primary goal of the new integration and Clark points out Dropbox has been building these partnerships with Autodesk, Adobe, and Microsoft for several years.

Partners in storage

Both companies sell online storage services and can draw from each other’s expertise to enable stronger user orientated content.

The end goal is to provide consistent cross-platform support, regardless of file types, to create more expedient professional tools, just as Diane Green of Google Cloud did with Box as third-party storage, back in 2016.

As demand grows, these kinds of partnerships may become more common place as streamlining workspaces and productivity remain ever relevant.

Are you surprised at the new partnership? Do you think it is timed well with Dropbox going public? Let us know in the comments below.

Learn with SMK through December

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Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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