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Facebook Image Search – What it means for brands

Facebook search has just got a lot more powerful – and visual. A recent update lets you search for images using keywords.

Imagine that

Now if you want to search for pictures of kittens, you just type kittens in the search bar. You can also get more creative – for example searching for a specific clothing item or product.

The new search functionality was first developed for visually impaired users, and has been souped up after Facebook applied its AI to study billions (yes, billions) of images.

Facebook continues to develop its AI to better understand the actions people are performing in photos, such as running or waving.

Snap happy

While Google offers a similar feature with Google Photos, the potential for brands on Facebook could be lucrative.

It’s not hard to imagine a fashion retailer paying to appear at the top of searches for “little black dress”. Facebook is also reportedly working on a similar search function for video.

For now image search is available to US users, but if it takes off expect a wider roll out. And more kitten pics.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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