[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Facebook Watch Party gets Test Run

Testing has begun on Watch Party, a feature that lets users watch videos together via Facebook Groups.

Facebook Live gets more love

When it comes to video on Facebook, live content simply gets more engagement than pre-recorded but users will be able to enjoy both. Just pick a video, a time, and go.

Watch Party members will be able to interact via comments section or built-in reaction tools. According to Fidji Simo, vice president of Facebook product, more than 1 billion users connect by video through Groups.

As hobbies and passions drive people to connect in larger quantity online, Facebook is looking to make good on Mark Zuckerberg’s pledge to enhance personal connection through his social platform.

Building on what’s already working

A year ago, Facebook allowed friends to hold a separate chat outside of the public feed while watching a video while picture-in-picture was also added for Live video chat.

Live or recorded, Watch Party endeavours to generate a group experience through real-time involvement. Will YouTube follow suite?

No word yet as to a launch date for the new feature.

Are you excited for live video viewing through Facebook Groups? Let us know what you think in our comment section.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU