[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Google+ offers custom URLs to brands and celebrities

Google has announced that users and businesses will gradually be given the ability to create a vanity or custom URL for their Google+ profile.

Short and sweet

Google+ profile URLs are currently an ungainly sucession of numbers, as can be seen in Cadbury's current profile URL of https://plus.google.com/117517201037060589294.

The new vanity URLs, however, are short, easy-to-remember web addresses that link directly to a member’s profile or page on Google+, similar to Facebook.com/SMKAPAC and Twitter.com/SMKAPAC.

The new feature will show usernames with ‘+’ signs behind the google.com domain. Toyota has already registered the +Toyota address to change the brand's Google+ URL to google.com/+Toyota.

Size does matter

The new service will soon be available to corporate and individual users around the globe. For now, Google is rolling out custom URLs to a limited set of verified profiles and pages on Google+, starting with prominent personalities and brands.

The company explained on its own profile (which can now be found at google.com/+googleplus), “While we’re not quite ready for everyone to start claiming their own custom URLs, we plan to expand the availability over time.”

There can be only one

The new vanity URLs will make it easier for brands to direct customers to their Google+ page and potentially increasing Google+'s traffic.

The only downside to these URLs is that there can only be one URL per page, and the brand that gets the name will be the first business to claim it, not the business who is most active on the site.

If your brand is on Google+, get in quickly.

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU