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Instagram now has video

Yesterday Instagram confirmed the internet's worst kept secret: it will now offer video functionality. 

Insta-vid?

Instagram's CEO Kevin Systrom made the announcement at a press conference held at Facebook's headquarters yesterday. 

The new feature is dubbed “Video on Instagram” and lets users create 15 second videos that can be enhanced with 13 filters created specifically for video.

Video on Instagram also includes basic editing capabilities, image stabilisation and can be shared socially. 

Roll out

Video on Instagram is being rolled out to all iOS and Android users today, in a move that will likely see the reach of the app increase.

Systom said that Instagram currently has 130 million monthly users and 1 billion likes are registered every day.

Vine killer?

The big question is how this will impact on Vine, Twitter's official video app which recently surpassed Instagram on Twitter for most shared content.

In a bid to steal some of Instagram's thunder, Vine has announced a range of new features. 

Are Instagram's self-styled photographers ready to become cinematographers, or simply post looping videos of cats and breakfast dishes? 

We'll have to wait and see. But you can bet adding video won't hurt Instagram when it eventually expands its ad offering.  

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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