[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram steamrolls past 700m users

March 25, 2022

Like a fine wine, Instagram is improving (or at least expanding), with age.

The plucky platform now has 700 million users.

Lots of Hearts

The milestone marks a remarkable ascent for Instagram, doubling its user base in just two years. Indeed, the last 100 million users were added since December 2016.

To put that in perspective, Instagram took 28 months to reach its first 100 million back in 2013.

Giant steps

The Instagram army is now twice the size of Twitter, and 200 million ahead of LinkedIn. 

It also puts Instagram in healthy stead as it approaches the lofty heights of the billion club, currently occupied by the likes of Facebook, YouTube, and Messenger.

Snap to it

Largely fuelled by the success of Stories, Instagram's success has come at Snapchat's expense. Snapchat saw its growth plummet 82% since Instagram launched Stories last August.

That feature now has 200 million Instagrammers hooked, compared to Snapchat's total head count of 161 million users.

Do you use Instagram Stories for your brand? Let us know how in the Comments.
 

Learn with SMK through February 2023

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Editor

SMK Editor

Feb SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Email Marketing Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Email marketing trends, innovations and email list building
  • Module 2: Email marketing design, engagement & creative best practices
  • Module 3: Email Deliverability, Email Customer Relationship Management (CRM), Automation and Privacy
  • Module 4: SMS, organic and paid messaging opportunities

Digital Copywriting Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: Digital copywriting trends, tools, challenges and opportunities
  • Module 2: Website, email and SMS copywriting
  • Module 3: Earned media: Social media best practices and more
  • Module 4: Paid media – Social, Search & Display ad copywriting

 

Leave a Comment

RECOMMENDED FOR YOU

Meta Kills Off “Creator Studio”

January 30, 2023

Social media managers who use Creator Studio to manage…

Social media managers who use Creator Studio to manage…