[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Messaging apps now rival mobile texting

Facebook Messenger and others are being favoured to regular text thanks to their versatility of file and media sharing.

A new generation in communication

The social media giant has recently announced that over 1 billion users communicate with Facebook Messenger globally each month.

Chat apps are being favoured across all ages and Facebook is predicting their use to grow by 56% over the next two years, especially with the adoption of group messaging in addition to one-on-one.

According to Facebooks latest statistics, 65% of Millenials, 65% of Gen Xers, and 63% of Baby Boomers prefer messaging compared to phone or email.

The markets have spoken

Across 14 different markets, one in two users believe the flexibility of messaging improves relations, believing it to be more efficient, convenient, economical, and just plain fun.

The global village has continued to shrink as well with two in five users connecting via chat apps, generating a demand for in-app translation services.

Even business has seen a migration to messaging with 67% of users predicted to adopt the form over the next two years and 53% saying they are more likely to shop via chat app.

Do you find yourself switching to messaging apps for more social and business communication? What’s your preferred form of chat? Let us know in the comment section below.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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