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Number Crunch: PayPal

Elon Musk is know for many things: inspiring Iron Man, starting Tesla and generally being a modern day Renaissance Man. He also really likes magnets.

But Elon got his start when he helped launch PayPal nearly 20 years ago. Read on to learn more about Musk’s original baby.

Pay it forward

PayPal was first launched in 1998, before going public in 2002. It was acquired by eBay later that year.

In June this year PayPal once more became an independant company.

Over a typical day PayPal processes 9.3 million payments. Put another way, PayPal's transactions clock up US$7000 per second.

Money pit

Business is good. In 2014 PayPal moved US$228 biillion in 26 currencies across nearly 200 countries.

Last year PayPal posted a total revenue of US$7.9 billion. That figure accounts for almost half of eBay's total profits.

Pay up

PayPal currently processes 30% of all electronic transactions in the US, while the average PayPal user makes 23 transactions every year.

These interactions are increasingly on-the-go, with 25% of PayPal's transactions happening on mobile.

PayPal.Me

In September this year PayPal launched PayPal.Me, a peer-to-peer servce that lets users send custom links to friends to request funds.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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