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DIGITAL MARKETING NEWS

Facebook earnings report: we’re really big and really rich

In news that will surprise no-one, Facebook's latest earning report has confirmed Mark Zuckerberg's social network continues to expand in both users and cash. Billions of both.

Bling time

Facebook's latest earnings report confirms the network now has 1.55 billion users, with 1 billion of these logging on every day. Daily Active Users are up from 968 million in Q2.

While many of these users are in developing markets, Facebook added more new users (4 million) in the US and Canada than for any quarter over the past four years.

Mo' money

There are now 1.39 billion mobile monthly users, a healthy rise from 1.31 billion in the previous quarter.

Mobile daily users now number close to 900 million, and mobile now accounts for 78% of Facebook's ad revenue.

Square eyes

Facebook video is officially kind of a big deal. In April Facebook reported 4 billion videos were viewed every day.

That figure has now doubled to 8 billion.

Daddy Warbucks

Over the past three months Facebook netted a tidy real profit of $US896 million, compared to US$719 million in Q2.

Expect that figure to be higher next quarter: news of the earnings report sent Facebook's shares up by 2.3%.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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