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Pinterest launches Ad Groups for Campaigns

Pinterest has launched ad groups, designed to give marketers more control over their campaigns.

Pin to win

Until now, Pinterest ad campaigns were composed of two elements: the campaign and Promoted Pins.

Now Pinterest campaigns get a third element with ad groups. This feature gives you greater control over your Promoted Pins, in addtion to budget and targeting options.

For example, individual budgets can be tweaked within a larger campaign, and multiple Pins can be tested against different targets and objectives.

Stay on target

Ad groups works in a similar way to related services on Facebook and Instagram, and forms part of Pinterest's bigger move to open the platform up to advertising.

Ad groups are now available globally. To find out more visit business.pinterest.com.

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