We've all been there: wanted to press self-destruct on a Facebook post. Soon you might be able to.
Blow up
Facebook is reportedly testing a feature that allows mobile users to schedule posts to give live for a certain period – before being deleted.
A select group of users have reported seeing a “Choose Expiration” option when composing a post. Timeframes range from one hour to seven days.
“We’re running a small pilot of a feature on Facebook for iOS that lets people schedule deletion of their posts in advance,” Facebook explained.
Keeping up with the Joneses
It's unclear what type of post would warrant self-destruction, considering Facebook already has a delete option.
However it does make sense when considering Facebook's wider strategy of testing out new features that are Snapchat-esque. Or at least different enough to potentially lure some teen users back.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!
RECOMMENDED FOR YOU
[NEW STUDY] Google Organic & Paid Traffic Falls
The search landscape is shifting fast, and marketers can…
The search landscape is shifting fast, and marketers can…
[NEW STUDY] Instagram Brand Engagement Down 28%
Social media engagement is becoming more challenging as competition…
Social media engagement is becoming more challenging as competition…
Meta Ads Come To Instagram Threads
Meta has officially started testing ads on Threads, marking…
Meta has officially started testing ads on Threads, marking…