Evernote announced the news in a blog post, explaining Context is aimed at giving users more background information and inspiration for their ideas.
“As you work, Evernote is automatically looking for other information and content that might help you connect the dots/see the big picture,” wrote Evernote's Andrew Sinkov.
Now when users are using Evernote, suggestions in the form of notes, suggestions for people to contact or relevant news sources will start appearing.
Context will also trawl through your previous notes to resurface relevant points.
Context isn't just about light bulb moments, it's aimed at brands too.
Business users can employ Context to scour notebooks of colleagues for relevant content, which Evernote claims will help avoid repeating work. Another feature dubbed Expertise Discovery will show colleagues that have expertise in that area.
Finally, when you mention a person in your notes, Context will do some digital digging and present information such as their LinkedIn page and current information.
If you're so inclined you can also connect with these users via Evernote's Work Chat feature.
Amazing or annoying?
While Context has the potential to reveal some information you'd rather keep quiet from your colleagues (for example, the fact you may be an expert on Lady GaGa's fashion faux pas), the tool does have have some solid ways for rounding out ideas and possibly providing that extra tidbit of information or inspiration you've been looking for.
To find out more visit blog.evernote.com.
Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!