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DIGITAL MARKETING NEWS

Sony brings Underworld to Facebook – in 3D

Sony Pictures Releasing has worked with media agency UM and sister company Ensemble to produce a series of interactive 3D chalk drawings promoting the release of ‘Underworld Awakening’ in 3D.

Staking a claim on social

Fans can pose with the massive artworks, which give the illusion they are descending into the underworld depicted in the popular franchise.

Fans also have the opportunity to have their photo taken, which is then printed on site and uploaded to either Sony Pictures’ Facebook page or their personal profile. 

The drawings are located in Federation Square, Pitt Street Mall and Parramatta Mall.

Fans bear their fangs

‘Underworld Awakenings’ is the fourth instalment in the popular franchise and opened in Australia on January 26 2011.

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