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Study: Facebook + social ad spend skyrocketing

A new report shows that Facebook and social advertising has increased dramatically over the past year.

Digi-dollars

The study from Kenshoo shows that the global spend on Facebook advertising rose 114% in the past quarter, with 63% of this going towards mobile.

Overall, social paid advertising also rose 37% year-on-year.

Mobile moves

Mobile (phone and tablet) spend also increased 167% year-on-year, while over one third of advertiser revenue now comes from mobile, up from 16% last year.

In fact, mobile now accounts for 63% of paid mobile spending.

Desktop decrease

On the other side of the coin, desktop spending decreased 2% over the quarter. 

To find out more check out this infographic Kenshoo produced to showcase its findings.
 

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