In 2013 Twitter launched more features than ever before, and if recent activity is anything to go by, 2014 looks set for more of the same.
The latest news suggests Twitter is trialling a feature that recommends other users' accounts.
Follow me
According to The Next Web, Twitter is testing a way to allows users to favourite other accounts. For example, users could favourite their top five Twitter accounts, which then acts like a permanent endorsement.
Similar to #followfriday, but with more permanence.
Recommended tweeting
At this stage the feature is still being trialled, but if successful it could be another way for brands to gain exposure and help users discover more relevant accounts.
It could also potentially open up another revenue source – imagine high-profile tweeters charging for 'favouritism'.
Whatever happens, it marks another way Twitter is maturing far beyond 140 characters.
If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.
Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.
RECOMMENDED FOR YOU
Meta Brings AI Video Editing to Instagram and Meta AI
Meta has launched a new AI-powered video editing feature…
Meta has launched a new AI-powered video editing feature…
Google Expands AI Max To Boost Search Ads
As generative AI continues to reshape how people interact…
As generative AI continues to reshape how people interact…
Google Analytics Launches New AI “Generated Insights”
Google has introduced a new feature in Google Analytics…
Google has introduced a new feature in Google Analytics…