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Why mobile advertising is eclipsing desktop

Mobile advertising is growing at a fantastic rate, and according to a new report mobile ad revenue will overtake desktop ads by 2017.

Search and shop

The study from eMarketer predicts the mobile takeover will be spearheaded by search advertisements, which have largely been responsible for mobile revenues rising from 2 per cent of all search ads in 2010 to 22 per cent in 2013. 

According to eMarketer this figure will triple to 60 per cent by 2017.

Display

Mobile ad revenues will also be powered by display ads, which cover everything from banners to to Facebook's Sponsored Stories and Twitter's Promoted Tweets. 

Email, classifieds, SMS and lead generation ads aren't expected to grow over next three years. 

Video

While video remains smaller than search or display it is the fastest growing format when it comes to mobile and desktop – with the sector tipped to increase from US $4.1 billion this year to US $9.2 billion in 2017.

Shifting sands

The report concludes that mobile ad revenues will more than double to US $8.5 billion this year.

While mobile ads currently command less revenue than their desktop equivalents, these figures suggest mobile advertising is becoming an increasingly important part of digital advertising spends.

To find out more visit emarketer.com.

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