Yahoo will soon be offering new ad units that fall under the four categories of native, audience, premium and search.

Search and ye shall find

Scott Burke, Yahoo’s senior vice president of advertising technology, made the announcement at the recent Consumer Electronics Show (CES) in Las Vegas.

Burke described Yahoo’s new advertising options as a “new unified advertising solution,” while the company outlined the features in a blog post.

Tumblr time

Perhaps the most interesting development comes under the “native” tag, which now includes advertisements for Tumblr, which Yahoo acquired in 2013.

The updated “audience” feature will allow brands to more accurately target relevant users.

Ad Manager

In addition to the new ad categories Yahoo is also launching a refreshed Ad Manager, which will give large advertisers the option of self-managing their ads for the first time.

The update comes as Yahoo seeks to close the gap on rivals Google and Facebook. Last year Yahoo redesigned both its homepage and overhauled its display and banner ad offerings.

The changes seem to be working. In July 2013 Yahoo briefly overtook Google for monthly unique visits.

To find out more visit yahoo.tumblr.com. 

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