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DIGITAL MARKETING NEWS

Google for Inbox will now write replies to your emails

Ever at a loss for words? Gmail might have a solution for that: answering your emails for you.

First responder

The Inbox by Gmail app now scans the contents of your emails and suggests succinct responses.

The idea is to help users on-the-go keep in contact with tapping out lengthy missives.

Smarty pants?

The new feature is called Smart Reply, and works by giving you three replies to choose from.

For example, if you’re asked about emailing through work documents, Smart Reply might offer responses such as “I’ve sent them through”, “Still working on them”, or “When are they required?”.

Similarly, other bite-sized responses might include “Sounds good”, “Thanks”, and “How about tomorrow”.

Once a reply is selected, you can edit before sending.

Write on

At the moment Smart Reply has around 20,000 responses logged, and as it learns more about your emails and writing style, this number will grow.

While the system isn’t perfect, it could potentially save busy bees much more time than current auto-correct options.

Smart Reply is now available via the Inbox by Gmail app. 

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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