[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Twitter trials TV timelines

It seems Twitter just can't get enough of dabbling in TV.

The platform recently launching a content discovery tool, and is now experimenting with a feature aimed at optimising second-screen viewing.

Screen time

Twitter is reportedly working on a TV conversation management tool that recognises when select users mention a related hashtag, character name, or key phrase from affiliated TV shows.

These users receive an invitation to try Twitter TV Timelines, which brings up a new page featuring three columns titled Highlights, Media and All. Rich media including photos and video is also displayed.

The layout is similar to TweetDeck, and seems designed to help users discover other real-time tweets during their favourite shows.

Tune in

While the feature is still being tested, it hints at a deepening integration between Twitter and TV.

Twitter recently recently published a study showing TV ads with hashtags led to both a higher volume of tweets and higher quality responses.

Stay tuned to see if Facebook responds with a similar feature.
 

Learn with SMK through May

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

May's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU