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DIGITAL MARKETING NEWS

SMK’s app of the week: Instapaper

It's something we've all experienced – stumbling across a really juicy article but not having time to read the whole thing.

Well, now you never have to miss out again with Instapaper.

Later alligator

Instapaper is a simple, elegant app that allows you to save virtually anything online to read later on your mobile device.

This might mean news articles, recipes, videos, music – whatever takes your fancy.

Simply swipe the content and Instapaper will save it to the cloud, where it can be accessed later on your smartphone, tablet or Kindle.

Content discovery

But there's more to Instapaper than saving things. One of the app's strengths is content discovery.

You can follow friends on Instapaper, while 'Editor's Picks' provides a curated list of content you might have missed. Articles can be saved in folders, while the paid Pro Version of Instapaper lets users search entire archives.

Custom features

We like the way Instapaper allows you to customise your content. You can choose to save your articles in 14 different fonts, three colour palettes, and in different sizes and spacing.

Plus if there's a particular passage in an article you like, Instapaper also lets you highlight this so it can be easily searched for and shared.

Need more convincing? Instagpaper is free.

To find out more visit instapaper.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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