LinkedIn has just launched Showcase Pages, a feature that allows brands to connect with fans of specific businesses and products.

Stay on target

LinkedIn announced the news in a blog post, explaining the feature is intended to allow brands with a wide range of products to better create clearer connections with customers.

“Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in,” wrote LinkedIn's Aviad Pinkovezky. 

As an example, Microsoft is already using Showcase Pages to develop targeted content around Office, and another on its Dynamics suite.

Clearing the clutter

Showcase Pages work largely the same way Company Pages do, in terms of uploading and distributing content.

Each brand can create up to 10 Showcase Pages for free, although promoting these pages with Sponsored Updates or advertisements will cost. 

Next steps

As LinkedIn moves from a job seeking website to a publishing platform, producing compelling content is becoming increasingly important for brands. And while the early adopters of Showcase Pages are large tech companies, there's no reasons SMEs can't benefit from the update. 

Showcase Pages are now being rolled out globally. To find out more visit blog.linkedin.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.