[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Google+ Events and Gmail get interactive

Although emails remain largely static, Google recently launched a new Gmail feature that allows Google+ events notifications to become more interactive.

Interactive events

Gmail users now have the ability to invite friends, read and respond to comments, and RSVP right from inside their inboxes.

Google+ users will also be able to share photos associated with the event, all without leaving their desktop inbox.

Interactivity all round

This development follows the similar introduction of interactive Google+ email notifications earlier this year, allowing Google+ users to view, comment and +1 posts from Gmail without having to open the social network in a new browser tab.

The most recent development brings a similar functionality to Google+ Events invitations.

Secure interaction

Email clients do not usually allow this type of functionality for security concerns.

Although Microsoft’s Hotmail started allowing certain companies like Orbitz and Netflix to display more interactive content in their emails in late 2010, Google so far has only made these features available to its own services.

There are also a number of other companies that are attempting to turn emails into more of a platform by making it more interactive.

PowerInbox, for instance, utilises a browser plugin and API to enable interactive features in many web-based and desktop email clients.

Google+ Events popularity

Google+ Events were launched in June to an initially lukewarm reaction.

Many users felt the new feature was rather spammy to users who had many Google+ followers, however the company has since made attempts to fix most of these issues.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment