[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Mercedes likes Facebook, and Google, and Yelp

Mercedes-Benz USA has announced plans to integrate Facebook, Google and Yelp into vehicles' computer systems from 2013.

Cars get smart and social

Cars having been getting progressively smarter over the years, with some high-end models coming with automated parking and even night vision with pedestrian recognition. Now it seems they're getting social too.

An in-vehicle telematics system in the new Mercedes lets occupants check in via Facebook, update their status and see if friends are nearby via the car’s GPS screen. 

The inclusion of Yelp indicates that restaurant and café recommendations based on location may be in the works too.

Mobile integration

This is potentially a giant leap for social media integration.

While location-based platforms such as Foursquare and Yelp are increasingly popular on computers, tablets and mobile devices, it may not be long we're checking in directly from our (actual) dashboards.

Facebook

Mercedes USA has an engaged social media presence with active Facebook, Twitter and Google+ pages.

Australian release

Mercedes Australia is not commenting on whether the integrated vehicles will be released in Australia, and how they will fit in with existing traffic laws.

It’s also yet to be confirmed whether you’ll be able to ‘Like’ BMW from your social-media-equipped Merc.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment