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Brand-friendly Instagram updates Posting Privileges

Business profiles on Instagram will now be able to plan organic posts, and view public profiles that have tagged or made mention of its brand.

Natural content gets boost

Business profiles will also be able to view competitors, while keeping informed on their own social media PR, all thanks to the latest update.

The addition of organic insights and comment moderation is a response to the number one request of more than 16 million customers, according to marketing partner HootSuite.

Businesses will be able to securely manage large volumes of content, organise team members, and engage multiple Instagram accounts with increased efficiency.

Big numbers for big business

Instagram announced late last year over 25 million businesses were using the platform, up 8 million since last March – plus a whopping 15 million since July.

Since launching preliminary tests in mid-2016, the business profile initiative has made leaps and bounds in improvements. With the new streamlined approach to managing posts, we could see more natural content from companies in the months to come.

Have you had a chance to try the new business profile updates? What are your thoughts? Gives us your opinion in the comments below.

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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