[SMK] Social Media Knowledge


SocialRank knows why your Tweet Wins/Loses

For about four years, SocialRank has been helping brands understand their social followers via practical metrics.

Their new product, SocialRank for Content, sharpens the focus to analyse individual tweets and posts to see who does what and when.

For the love of content

SocialRank for Content involves the application of their analytical methods to individual tweets and Instagram posts.

The metrics you can get include a comprehensive timeline of Likes, shares and comments, all available on a per-post basis.

For Tweeters and ‘Grammers

Presently, SocialRank for Content can analyse your content posted to Twitter and to Instagram. I’d hazard a guess that another platform or two might get added to that list sometime.

The most saleable advantage on offer is Twitter analysis that uniquely considers who is engaging rather than just how many. This could give better insights into why some tweets soar while others fall flat.

Demo before you go

The unique value proposition for Instagram account managers is less impressive. It functions primarily as a comment management tool. Interestingly, it identifies important commenters, responding to whom will be strategically valuable.

If you wanna give it a whirl, you can fill out SocialRank’s online form to request a free demo.

With Twitter in an upswing, is SocialRank sensible launching their post analyser almost exclusively for the short-form  platform?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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