For about four years, SocialRank has been helping brands understand their social followers via practical metrics.

Their new product, SocialRank for Content, sharpens the focus to analyse individual tweets and posts to see who does what and when.

For the love of content

SocialRank for Content involves the application of their analytical methods to individual tweets and Instagram posts.

The metrics you can get include a comprehensive timeline of Likes, shares and comments, all available on a per-post basis.

For Tweeters and ‘Grammers

Presently, SocialRank for Content can analyse your content posted to Twitter and to Instagram. I’d hazard a guess that another platform or two might get added to that list sometime.

The most saleable advantage on offer is Twitter analysis that uniquely considers who is engaging rather than just how many. This could give better insights into why some tweets soar while others fall flat.

Demo before you go

The unique value proposition for Instagram account managers is less impressive. It functions primarily as a comment management tool. Interestingly, it identifies important commenters, responding to whom will be strategically valuable.

If you wanna give it a whirl, you can fill out SocialRank’s online form to request a free demo.

With Twitter in an upswing, is SocialRank sensible launching their post analyser almost exclusively for the short-form  platform?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.