Forget Facebook – when it comes to social networks Australian businesses favour LinkedIn and Twitter.

Recruiting new fans

The new numbers come courtesy of the ASX200 Social Media Report 2013 from BRR Media, which surveyed the country's top 200 listed companies. 

According to the report, 58 per cent of businesses use LinkedIn, while 47 per cent regularly use Twitter. Facebook comes in fourth place (behind YouTube) at 45 per cent.

Companies are predominantly using LinkedIn for recruitment, while Twitter is more versatile – being employed for marketing, investor relations, advertising and recruitment. 57 per cent of companies tweet daily. 

Video rising

YouTube is the fastest growing social media channel, with 46 per cent of businesses using the channel – a rise of seven per cent since 2012. 77 per cent of companies use YouTube for marketing and advertising.

Video is now the second most popular form of content being posted on social media channels, with 71 per cent of companies posting videos (just behind 74 per cent of companies posting text updates). 

Bigger getting more social

Larger Australian companies are getting increasingly social. Over the past year 61 per cent of businesses increased their social media activity.

78 per cent of businesses are using at least one social network, and 66 per cent reported they intend to increase their social media activity this year. 

Just over half (59 per cent) say social media plays an important role in their sector. Only seven per cent believe social media is not important.

To read the full report visit brrmedia.com.

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