[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Blogger App for iPhone

Blogging on-the-go just became easier for iPhone and iPod touch users, with Google unveiling the first official Blogger app. While Blogger, the popular blog-publishing service owned by Google, has long had a dedicated app for Android handsets; this new app gives Apple users the latest in mobile blogging know-how.

A picture is worth a thousand words

Available as a free download from the iTunes App store, the Blogger app allows photos, tags and locations to be easily added to posts. Importantly, it synchs across several devices, allowing posts saved on computer to be updated from a mobile device, meaning users always have access to the latest version.

Business opportunities

As businesses establish more personal relationships with their audience, blogs are an excellent way to keep customers abreast of new developments while engaging directly with them. The Blogger app gives the flexibility to blog up-to-the-minute, image friendly content to customers whether in the office or out and about.

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Featured: Blogger: @Blogger

Article by: Dan Kuseta: @dankuseta

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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