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Breaking out of the box: Instagram now supports landscape and portrait pics

If you love taking photos but feel constrained by Instagram's square format, you can now give your creativity full flight.

Instagram finally supports portrait and landscape photos.

Thinking outside the square

Instagram announced the news in a blog post.

"Square format has been and always will be part of who we are.

"That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to."

Picture this

The change comes in response to ongoing requests from Instagram's audience, as one in five photos posted on the platform don't fit the square format. 

Now users can post pics without worrying about cropping friends out of group shots, or squeezing their landscape snaps. 

Instagram videos can now be viewed in landscape, and enhanced with any of Instagram's photo filters. Until now, different filters applied to each format.

Snapchat chaser

The update is the biggest to Instagram since Facebook acquired the platform in 2012, and brings flexibility that has long been available on rivals such as Snapchat.

It will also presumably make promoted photo and video posts more attractive to marketers.

Will the new Instagram update make you more like to advertise on the platform? Let us know in the comments. 

Learn with SMK through September

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September's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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