[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Commonwealth Bank’s Facebook page turns one

The Commonwealth Bank’s Facebook page has celebrated its first anniversary by passing another milestone, having 100,000 fans on the social networking site.

Prizes a winning formula for fans

Since its launch last year, CommBank has used its Facebook page as a hub for a series of social campaigns such as Community Seeds, where fans were invited to give away over $125,000 of the bank’s money to community groups, and Centenary Time Vault, where fans could win cash in a treasure hunt.

In December the bank launched the Kaching iPhone application, which allows customers to pay each other via Facebook.

Facebooking the music

CommBank also uses its Facebook page to respond to customer queries on its wall in real time, and the page recently reached an audience engagement rate of over 20%, one of the highest for any Facebook page globally.

Doubling digital spend

CommBank’s Chief Marketing and Online Officer Andy Lark recently announced a doubling in digital media and advertising spend for 2012, with the bank's Facebook, Twitter and Google+ pages slated to play an integral role in upcoming campaigns.

In terms of Facebook popularity, the next closest Australian financial institution is CUA with 89,253 Facebook fans, followed by UBank with 11,337 Facebook fans.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…