Overview

Ecommerce and Social Trends, Tools, Challenges and Opportunities.

• Ecommerce trends and forecasts
  – Rise of retail media
  – Growth of social commerce
  – Influencers
  – B2B
• Leveraging marketplaces, i.e. Amazon, eBay, Etsy, etc.
  – Operating in multiple countries and regions
• Choosing an ecommerce platform
  – Understanding headless commerce
  – Ecommerce platform market shares
• Setting up your platform, hosting, etc.
  – Conversion Rate Optimisation
• Understanding online payments
• Adding products to your store

Driving high-quality traffic to your online store that converts

• Developing an ecommerce digital marketing strategy
• Key ecommerce metrics for driving quality traffic
  – Conversion Rate
  – Cost per acquisition
  – Average order value
  – Customer lifetime value
• Setting up conversion tracking
  – Google Tag Manager

Harnessing the Power of Customer Relationship Management (CRM) Across Email, SMS and Messaging To Boost ROI.

• Email, SMS & messaging marketing overview
  – Building and maintaining your database
• Data hygiene and list management
  – Unsubscribes
  – Legalities
  – Privacy
• GDPR
• CCPA

Maximising social commerce opportunities & ecommerce conversation rate optimisation

• Meta commerce
  – Marketplace
  – Setting up shop
  – Making the most of catalogues
  – Ad targeting
• YouTube & Google
  – Live shopping
  – Shopping Ads
  – Product engagement in Search
• Influencer marketing
  – Tracking and reporting
  – Product tagging
  – Affiliate activity