Overview
Ecommerce and Social Trends, Tools, Challenges and Opportunities.
- Ecommerce trends and forecasts
– Rise of retail media
– Growth of social commerce
– Influencers
– B2B - Leveraging marketplaces, i.e. Amazon, eBay, Etsy, etc.
– Operating in multiple countries and regions - Choosing an ecommerce platform
– Understanding headless commerce
– Ecommerce platform market shares - Setting up your platform, hosting, etc.
– Conversion Rate Optimisation - Understanding online payments
- Adding products to your store
Driving high-quality traffic to your online store that converts
- Developing an ecommerce digital marketing strategy
- Key ecommerce metrics for driving quality traffic
– Conversion Rate
– Cost per acquisition
– Average order value
– Customer lifetime value - Setting up conversion tracking
– Google Tag Manager
Harnessing the Power of Customer Relationship Management (CRM) Across Email, SMS and Messaging To Boost ROI.
- Email, SMS & messaging marketing overview
– Building and maintaining your database - Data hygiene and list management
– Unsubscribes
– Legalities
– Privacy - GDPR
- CCPA
Maximising social commerce opportunities & ecommerce conversation rate optimisation
- Meta commerce
– Marketplace
– Setting up shop
– Making the most of catalogues
– Ad targeting - YouTube & Google
– Live shopping
– Shopping Ads
– Product engagement in Search - Influencer marketing
– Tracking and reporting
– Product tagging
– Affiliate activity