[SMK] Social Media Knowledge

Strategy Course – eCommerce & Social Commerce Unravelled

Current Status
Not Enrolled
1295 +GST
Get Started


Ecommerce and Social Trends, Tools, Challenges and Opportunities.

  • Ecommerce trends and forecasts
    – Rise of retail media
    – Growth of social commerce
    – Influencers
    – B2B
  • Leveraging marketplaces, i.e. Amazon, eBay, Etsy, etc.
    – Operating in multiple countries and regions
  • Choosing an ecommerce platform
    – Understanding headless commerce
    – Ecommerce platform market shares
  • Setting up your platform, hosting, etc.
    – Conversion Rate Optimisation
  • Understanding online payments
  • Adding products to your store

Driving high-quality traffic to your online store that converts

  • Developing an ecommerce digital marketing strategy
  • Key ecommerce metrics for driving quality traffic
    – Conversion Rate
    – Cost per acquisition
    – Average order value
    – Customer lifetime value
  • Setting up conversion tracking
    – Google Tag Manager

Harnessing the Power of Customer Relationship Management (CRM) Across Email, SMS and Messaging To Boost ROI.

  • Email, SMS & messaging marketing overview
    – Building and maintaining your database
  • Data hygiene and list management
    – Unsubscribes
    – Legalities
    – Privacy
  • GDPR
  • CCPA

Maximising social commerce opportunities & ecommerce conversation rate optimisation

  • Meta commerce
    – Marketplace
    – Setting up shop
    – Making the most of catalogues
    – Ad targeting
  • YouTube & Google
    – Live shopping
    – Shopping Ads
    – Product engagement in Search
  • Influencer marketing
    – Tracking and reporting
    – Product tagging
    – Affiliate activity