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SMK+ COURSES
SMK+ provides access to a continuously expanding programme of marketing, AI and capability training, released progressively across 2026 and 2027.
SMK+ 2026–27 Capability Roadmap
SMK+ is expanding across 2026 and 2027 with a new programme of structured marketing, AI and workflow capability training.
New courses and modules are being introduced progressively across marketing strategy, team performance, AI workflows and operational execution.
SMK+ members receive access to all new releases as part of membership, alongside immediate access to SMK’s existing on-demand digital marketing and strategy course library.
What members can access today?
SMK+ members receive immediate access to SMK’s existing library of on-demand digital marketing and strategy courses.
The current library includes training across digital strategy, content marketing, social media, search, analytics, planning and campaign performance.
These courses are available immediately through the SMK online course library while new roadmap courses and workflow modules are released progressively across 2026 and 2027.
What’s being released across 2026–27?
The SMK+ roadmap is structured across three connected capability areas, designed to support how organisations market, operate and deliver work in an AI-enabled environment.
The roadmap combines strategic marketing capability, operational team performance and workflow-level AI execution across Microsoft Copilot, ChatGPT, Claude and Gemini.
Together, these areas create a practical framework for capability development across strategy, execution and performance.
Marketing & Communications
Planning, Channels, Content And Performance
Business, Teams & Leadership
Productivity, Decision-Making And Operational Capability
Workflows, AI Tools & Execution
Copilot, ChatGPT, Claude And Gemini Workflows
TIER 1:
Marketing & Communications
Marketing & Communications covers how organisations go to market, from strategic planning through to execution and measurement.
The tier includes 12 structured courses designed to build practical capability across planning, content, channels and performance. Each course is delivered across four modules.
Digital Strategy & Planning Masterclass
B2B Digital & Demand Generation Strategy
Digital Marketing for Government & Public Sector
Content Strategy & Editorial Systems
B2B Digital & Demand Generation Strategy
Digital Marketing for Government & Public Sector
Social Media Strategy & Integration
Meta Advertising Strategy
Google Advertising Strategy
Search Strategy: SEO, AEO & AI Discovery
Google Analytics Strategy & Implementation
AI for Marketing & Communications
TIER 2:
Business, Teams & Leadership
Business, Teams & Leadership focuses on how work is delivered across teams and functions, using AI to improve productivity, quality and decision-making.
The tier includes 12 role-based courses designed to strengthen how teams operate across core tasks, management and leadership.
AI for Productivity
AI for Writing
AI for Meetings & Email
AI for Data & Insight
AI for Management
AI for Performance & Efficiency
AI for Customer Experience
AI for Sales
AI for Government & Not-for-Profits
AI for HR, People & Recruitment
AI for Executives: Strategy & Decision-Making
AI for AI Risk, Governance & Policy
TIER 3:
Workflows, AI Tools & Execution
Workflows, AI Tools & Execution focuses on how AI is applied within everyday work across communication, planning, analysis and delivery.
Workflow modules are being introduced progressively across Microsoft Copilot, ChatGPT, Claude and Gemini.
Microsoft Copilot forms the core operational workflow layer, supported by specialist applications across content development, automation, analysis and structured problem-solving.
The tier includes 12 structured courses designed to build practical capability across planning, content, channels and performance. Each course is delivered across four modules.
Copilot Roadmap Modules
Write Faster, Clearer First Drafts With Copilot In Word
Manage Email And Communication With Copilot In Outlook
Turn Meetings Into Decisions With Copilot In Teams
Turn Meetings Into Trackable Work With Teams And Planner
Turn Meetings Into Trackable Work With Teams And Planner
Use Copilot Across Word, Outlook, Teams And M365
Extract What Matters From Documents In SharePoint And OneDrive With Copilot
Improve The Quality Of Copilot Outputs (And Why They Fail)
Rewrite And Refine Work With Copilot In Word
Turn One Input Into Multiple Outputs With Copilot
Plan Work More Effectively With Copilot
Plan Projects And Tasks With Copilot, Planner And Teams
Work Seamlessly Across Word, Excel, PowerPoint And Teams
Adapt Work For Different Audiences With Copilot
Explore And Interrogate Data With Copilot In Excel
Turn Data Into Insight With Copilot
Claude Roadmap Modules
Breaking Down Complex Problems With Claude
Using Claude Code For Structured And Technical Work
Gemini Roadmap Modules
Creating And Adapting Multimedia With Gemini
Working With Gemini Across Google Docs, Sheets And Slides
Build capability across marketing, AI and execution
SMK+ combines immediate access to current training with an expanding roadmap of new capability development across 2026 and 2027.
Access the roadmap and begin building capability across your organisation.
General Enquiries
Email: hello@smk.co
Book a Capability Call
If your organisation wants stronger AI adoption, clearer workflows or practical, cross-platform enablement, SMK can help.
Book a short conversation to explore scope, options and next steps.