Updated June 2024

Overview

MODULE ONE: 2024 Instagram Trends and Challenges

• Overview of Instagram’s Evolution: Explore Instagram’s growth and significant updates over the years, understanding how these changes shape current marketing strategies and user behaviour.
• Key Challenges for Marketers: Identify the main challenges, such as rising costs, algorithm changes, and content saturation. Discuss effective strategies to overcome these obstacles and maintain a competitive edge.
• The Rise of AI in Instagram: Examine how AI is transforming Instagram, from content creation to audience targeting, and explore the implications for marketers looking to leverage these new technologies.

MODULE TWO: Strategy, Planning, and Evaluation

• Instagram Strategy Optimisation: Set platform goals that are aligned with business objectives, creating a clear and actionable strategy to guide content, engagement, and advertising efforts on Instagram
• Setting Objectives and KPIs: Identify and track key performance indicators (KPIs) to measure success and ensure your Instagram marketing efforts are effective and impactful.
• Account Optimisation: Understand how and why harnessing search engine optimisation (SEO) principles is a must. Use tools like Meta Business Suite, Ads Manager, and Meta Pixel to optimise your Instagram marketing.

MODULE THREE: Content Marketing and Community Engagement

• Brand Storytelling: Define your brand voice and identity, creating a compelling narrative that resonates with your audience and strengthens your brand presence on Instagram.
• Content Types: Understand and utilise different content formats like Posts, Stories, Reels, and Lives to maximise engagement and reach on Instagram.
• Engagement Strategies: Implement techniques for boosting engagement through likes, comments, and shares, using interactive content and competitions to drive participation and keep your audience engaged.

MODULE FOUR: Video Production and AI

• Visual Storytelling: Learn the principles of visual storytelling to create visually appealing and cohesive content that captures and holds your audience’s attention.
• Utilising Reels and Stories: Discover creative ideas and effects for using Instagram’s video formats to engage your audience and maximise the impact of your video content.
• AI Tools in Content Creation: Explore AI tools available for content creation and video production, learning how to streamline your processes and enhance your visual content.

MODULE FIVE: Messaging and Threads

• Instagram Direct: Understand the features and importance of Instagram Direct for building relationships with your audience and enhancing customer engagement through direct messaging.
• Messaging Strategies: Implement effective organic and paid messaging strategies, including personalisation and automation. Explore the latest developments around Notes and Groups within Instagram.
• Instagram Threads: Explore the rise of Instagram Threads and its current marketing applications, including influencer marketing, content marketing and community building.

MODULE SIX: Influencers

• Identifying Influencers: Learn criteria for selecting the right influencers for your brand, using tools to find and evaluate potential influencers effectively.
• Influencer Campaigns: Develop clear objectives and strategies for influencer collaborations, structuring effective agreements to ensure successful partnerships and impactful campaigns.
• Measuring Impact: Identify key metrics to track the performance and ROI of influencer campaigns, using data to evaluate and optimise your influencer marketing efforts.

MODULE SEVEN: Advertising

• Maximising Impact with Instagram Ads: Delve into the strategic use of various Instagram ad formats, assessing their unique advantages and aligning them with overarching marketing objectives to enhance brand visibility and engagement.
• Crafting High-Impact Ad Creatives: Gain insights into what makes Instagram ad creatives successful, from compelling visuals and messaging to effective storytelling techniques, ensuring your ads captivate and convert your target audience.
• Precision Targeting and Advanced Retargeting: Strategically segment and target your audience, utilising sophisticated retargeting methods to re-engage users who have previously interacted with your brand, thereby maximising conversion opportunities.

MODULE EIGHT: Commerce

• Instagram Shopping: Set up Instagram Shopping for your business and learn best practices for creating shoppable posts that drive sales and enhance the shopping experience.
• Product Tagging and Catalogue Management: Implement effective product tagging strategies and manage product catalogues efficiently to ensure a seamless and engaging shopping experience for users.
• Driving Sales: Use promotional techniques and integrate Instagram with other sales channels to boost sales, developing strategies to increase conversion rates and maximise revenue.