Google Announces New AI-Powered Ad Options
Google’s new Demand Gen and Video View campaigns will give advertisers extra ways to use AI for asset creation and ad targeting - and will make it easier for marketers to connect with consumers and drive intent from mid-funnel to purchase. ....
10/07/2023
How Instagram Expanded Its Broadcast Channels
05/07/2023 Russell Hughes
After the success of its February 2023 launch, Instagram has expanded its Broadcast channels to creators across the globe. Broadcast channels let creators and brands talk directly to their audience via ....
WhatsApp Expand Business Messaging Offerings
03/07/2023 Russell Hughes
Meta is adding tools to Whatsapp Business that will help businesses connect with customers more efficiently. One of these tools allows brands to launch Facebook and Instagram ads without needing an acc ....
Meta Expands Instagram Reels Ads & Tests Music Optimisation
29/06/2023 Russell Hughes
Reels now account for more than 50% of the time people spend on Facebook and Instagram, while the short-form videos are being re-shared at a rate of 2 billion per day - a number that has doubled over the past six months. Reels con ....
LinkedIn Expands Thought Leadership; Conversation Ads
28/06/2023 Russell Hughes
For marketers looking for new ways to connect with their audience on LinkedIn, there is some good news on the way! LinkedIn is making its Thought Leader Ads and Conversation Ads more widely available from July. ....
[NEW REPORT] Accenture Explores Impact Of Privacy Changes On Marketing
23/06/2023 Russell Hughes
Marketers are being forced to find different ways to advertise due to privacy regulations phasing out data tracking elements such as cookies. Cookies are (or were) great because they allowed marketers to retarget audiences, but that’s all cha ....
Meta Reveals New “Performance Five” Optimisation Best Practices
23/06/2023 Russell Hughes
Meta has released its ‘Performance 5’ framework to help advertisers get the most out of their campaigns. Alvin Bo ....
Instagram’s New Twitter Clone Expected to Launch Soon
21/06/2023 Russell Hughes
Is no platform safe from Meta’s army of clone technicians? Not content with copying TikTok’s recipe for success, Meta has told a ‘select group of creators’ that it will be launching a Twitter clone this year. ....
TikTok Announces New Brand Engagement Options For Influencer Marketing
16/06/2023 Russell Hughes
TikTok has announced Open Applications; a way for brands to put upcoming campaigns to tender and have interested creators respond to them in the app. TikTok has been ....
Instagram Chief Explains Latest Algorithm Rankings
13/06/2023 Russell Hughes
Head of Instagram Adam Mosseri has published a new overview of how ranking algorithms work which could help marketers understand how to optimise reach and performance across Instagram. Different strokes for different folks ....
[NEW REPORT] LinkedIn Release 2023 Global B2B Marketing Benchmark
09/06/2023 Russell Hughes
LinkedIn has released its meaty, 86-page B2B Marketing Benchmark Report that summarises trends and industry shifts that could have an impact on planning for the rest of 2022. The report gathered data fro ....
Meta Announces New Generative AI For Ads
09/06/2023 Russell Hughes
Meta is building, testing and introducing a range of AI tools to help marketers run more effective ads. The AI Sandbox The newly-announced AI Sandbox project, which is currently in testing ....