Meta Set to Bet Big On AI Powered Chatbots
Meta is working on some big AI-powered projects which it could roll out as early as September 2023, reported the Financial Times. ....
22/08/2023
YouTube Shorts Gets New TikTok Style Editing Tools
19/08/2023 Russell Hughes
YouTube wants to make it easier for content creators to tap into Shorts’ two-billion monthly users, so it has introduced six new ways to create videos on the platform. First, creators can now take adva ....
TikTok Adds Text Posts, Following Meta’s Lead
18/08/2023 Russell Hughes
TikTok has announced a new feature called text posts that should be available to all users right now. Text posts will look similar to Instagram Stories’ text updates, and give users a new way to share content within the app. A ....
Google Warns Businesses Against Culling Old Website Content
15/08/2023 Russell Hughes
Google has said deleting old content to improve a site’s SEO “isn’t a thing” and that old content can still maintain value. Danny S ....
ABC Exits X (Twitter) Citing Rising Toxicity
12/08/2023 Russell Hughes
In a thinly veiled attack on X (the platform formerly known as Twitter), Australia’s national broadcasting agency ABC has decided to shut down all of its accounts apart from: ....
Instagram Reels Upgrades; Expands Video Templates
10/08/2023 Russell Hughes
Instagram wants to make it easier for users to create Reels by simplifying template discovery and usage. Now, if you have an idea that you want to turn into a Reel but aren’t sure how, you can discover high-performing clips and copy the form ....
TikTok Follows Meta and Launches Ads Transparency Library
09/08/2023 Russell Hughes
TikTok has updated its Ad Library with searchable insights into all ad campaigns running on the platform. Marketers will be able to find information in ad targeting, reach, who paid for an ad and more. T ....
X (formerly Twitter) Woos Brands With 50% Discounts on Ad Packages
06/08/2023 Russell Hughes
In case you missed the news, Twitter is gone. X is now King. Elon Musk’s rebrand of Twitter to X has left many scratching their heads - and many in marketing watching with interest to see how X will b ....
Meta Streamlines Facebook Video
04/08/2023 Russell Hughes
Meta has announced new changes to Facebook video as it continues to pour time, attention and resources into reshaping the platform from a text-and-link-based site to one that prioritises multi-media. ....
TikTok Boosts Engagement With New “Interactive Add Ons”
29/07/2023 Russell Hughes
TikTok’s new Interactive Ads-Ons are designed to engage In-Feed Ad viewers with interactive elements such as popups and stickers. According to research conducted by TikTok (so take this with a pint of ....
Meta Expands Reels Content Marketing, Ads & Creator Offerings
28/07/2023 Russell Hughes
Meta has announced a host of changes that’ll help make content marketers' and advertisers’ lives easier - and could lure more creators to its platforms. This will present its own opportunities for brands to run more impactful influencer an ....
Instagram's Threads Crosses 150M Downloads Worldwide
22/07/2023 Russell Hughes
Threads has stormed to 150 million downloads faster than any other app - beating the previous fastest, Pokémon GO, by 27 days. It only took six days for Meta’s Twitter rival to reach that milestone an ....