Pinterest Inks Major Google Ads Deal

14/02/2024 Russell Hughes

Pinterest has announced a new ad partnership with Google as it looks to increase and diversify its advertising revenue.  The partnership will let brands running Google Ads campaigns to broaden reach and ....

Instagram and Threads Pull The Plug On Political Content

12/02/2024 Russell Hughes

Meta has announced changes to Facebook, Instagram and Threads that will limit political discourse as the Meta top dogs attempt to curb the toxicity that comes with heated politics chat by no longer recommending posts of a political nature to us ....

LinkedIn Launches ‘Website Actions’ Tracking To Boost Ads Reporting

09/02/2024 Russell Hughes

LinkedIn is improving its B2B ad attribution thanks to a nifty little tool called Website Actions, which uses the Insights Tag to set new conversations, measure impact and help with retargeting efforts. Better B2B attribution ....

Meta Introduces New Engaged View Attribution for Video Ads

07/02/2024 Russell Hughes

Meta has improved its video ad attribution thanks to a new performance measurement called engaged view, which takes into account actions that take place up to 24 hours following a completed session. Adve ....

Google Brings New Generative AI To Search Ads

02/02/2024 Russell Hughes

Soon marketers will be able to use Google’s generative AI tool Gemini to create adverts by telling it the URL of your website or landing page. Once it has that information, it will get to work creating ....

LinkedIn Launches Sponsored Articles For Pages

29/01/2024 Russell Hughes

LinkedIn has announced sponsored posts - which will help marketers generate leads using the articles they write and post as a business page. Now, when a company page posts something to LinkedIn, there wi ....

[NEW STUDY] Instagram Reels Outperforming TikTok Across Short-form Video

15/01/2024 Russell Hughes

As we begin a new year, marketers will be reviewing content strategies and looking to find areas of improvement. According to a report from ....

LinkedIn Ad Costs Surge As Businesses Flee X (Twitter)

11/01/2024 Russell Hughes

LinkedIn ad prices have rapidly increased as more brands leave X (formerly Twitter), reports the Financial Times ....

Google Starts Blocking Marketing Tracking Cookies

08/01/2024 Russell Hughes

With the implementation of its Tracking Protection tool, Google Chrome will restrict the data users share when visiting a website by disabling third-party cookies. While the change will initially only affect 1% of Chrome users, it will be rolle ....

LinkedIn Releases New Updates for Newsletters

18/12/2023 Russell Hughes

LinkedIn Newsletters continues to perform strongly - more than 500 million people have subscribed to one of the 146,000+ Newsletters on the platform - and daily readership has doubled year-on-year. And f ....

Meta Announces New Video Generative AI Tools

14/12/2023 Russell Hughes

Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and ....