Australian ruling on Facebook comments causes wide-ranging uncertainty
Last week, the Australian Advertising Standard Bureau ruled that user-generated comments found on a brand’s Facebook page should be subject to the same regulations as conventional marketing and advertising efforts ....
10/08/2012
Facebook aims to monetise mobile market with app ads
10/08/2012 SMK Editor
In the same week that Google announced almost half of all Olympic related searches in Australia were made using mobile devices, Facebook has announced testing of a new ad unit aimed at driving installs of mobile apps. ....
Social Gifting: Its all in the way you Wrapp It
06/08/2012 SMK Editor
Social gifting has arrived in Australia with Swedish based Wrapp launching with the support of several Australian retailers ....
Facebooks New Tools Aim Straight at Marketers
06/08/2012 SMK Editor
Facebook has added a number of new marketing features further highlighting the platforms potential as a marketing tool. ....
Facebook introduces the Recommendations Bar, claim boost to click through
05/08/2012 SMK Editor
New social plug-in makes it easier to find articles based on what your friends like and share ....
Aussie-made app Tonight! gets update to make planning your night easier
05/08/2012 SMK Editor
iOS app is all about letting your friends know where you are and who you’re seeing tonight. ....
Google Map Maker launches in Australia
03/08/2012 SMK Editor
Australians have now been approved to add their own magic touches to Google Maps ....
How much is your Gmail account worth?
02/08/2012 SMK Editor
Backify’s Gmail value calculator values the average Gmail account at $3,588.85. ....
Cloud Computing Transforming User and Business Behaviour
02/08/2012 SMK Editor
Cloud computing is changing the way marketers, businesses, and people work, interact and play. ....
Foursquare Implements Paid Ads with Promoted Updates feature
02/08/2012 SMK Editor
The online check-in service launches its first moneymaking feature -- letting brick-and-mortar merchants announce updates and specials to bring in local customers. ....
Facebook Ads face scrutiny over alleged bot boosting
31/07/2012 SMK Editor
A US start up has withdrawn its Facebook presence after allegedly discovering the majority of its Facebook Ads clicks were from bots. ....
Yelp moves on mobile
31/07/2012 SMK Editor
The social review site announces a host of new features aimed at its increasingly mobile users. ....