[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram and Twitter threaten Facebook on mobile

A study by app store analytics company Distimo has found that social networking app downloads have grown much faster than any other category in the last two years.

Although Facebook has played a big part in this trend, the study revealed that two other social media apps, Instagram and Twitter, are making inroads.

Social popularity

Social apps downloads on the iPhone in the United States were found to have surged 193 per cent in the July 2010 to July 2012 period, compared to 43 per cent for the overall top 100 most popular apps.

Distimo's broad definition of social apps includes communication, media and location-based services, such as text messaging and video calling apps Viber and Skype.

A new order

The report found that Facebook was the dominant free social networking app across 20 of the world's largest markets, which correlates well with its own figures of almost 550million active mobile users.

However the study also showed that Instagram has moved up quickly to become the second-most popular free social app.

“Instagram could have potentially harmed Facebook's position, which might indicate why Facebook acquired Instagram,” the report concludes.

In July 2012, Instagram was downloaded more times than Facebook in seven of the top 10 markets, all North American or European countries, however the opposite occurred in Japan, China and South Korea.

Competition in Asia

While Facebook remains the top social app overall in Asia, it's no longer the most downloaded in many individual Asian nations.

Line was the top social app in Japan, Taiwan and Singapore, while WeChat lead the pack in China and Hong Kong in the last 12 months.

In the same period, KakaoTalk was number one in South Korea and Facebook was supplanted by Viber as the top app in Spain and Australia.

Archives of Distimo's reports are available here.

 

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment