Etsy weddings
Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too. ....
08/05/2012
Kleenex Cottonelle takes to Pinterest for an Aussie first
07/05/2012 SMK Editor
Touted as an Australian first, Kleenex Cottonelle Australia's Pin to Make a Difference campaign harnesses Pinterest’s unique female appeal to get mums sharing eco-friendly tips. ....
Blackberry schedules a wake up call for Monday
04/05/2012 SMK Editor
Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday. ....
Barbie opens her closet to her biggest fans
03/05/2012 SMK Editor
SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality. ....
Combatting trolls
02/05/2012 SMK Editor
Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls. ....
Facebook Offers
02/05/2012 SMK Editor
Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users. ....
The Secret to Social Media Success: Be Social
01/05/2012 SMK Editor
Claudio Pannuzio discusses the ‘social’ in social media. ....
Expert profile: Yelp Marketing Director Laura Nestler
27/04/2012 SMK Editor
Laura Nestler joined Yelp in 2007 in Portland and has since set up Yelp in London and Australia. She speaks with SMK about her journey. ....
Red Cross Australia targets nuclear weapons
27/04/2012 SMK Editor
Six months into Red Cross Australa's 'Target Nuclear Weapons' campaign, SMK looks at the work behind the campaign, which seems destined to reach one million people this year. ....
Few on board with updated public transport app
26/04/2012 SMK Editor
The recently released Victorian Public Transport app has received over 2,200 ratings in the app store, equating to a measly 1.5 stars. ....
New technology: There it is
24/04/2012 SMK Editor
Search visualised and brought to life; the technology behind There it is has a multitude of applications. ....
Jim Beam gets primal
24/04/2012 SMK Editor
The Works Sydney go primal on social media in their latest campaign for Jim Beam. ....