A strategic AI marketing strategy course for today’s digital leaders
AI In Social Media & Digital Marketing Masterclass
- $1,295.00 per month for per month
- On-demand Masterclass
- 8 hours (8 x 1hr Modules)
- Included in SMK Membership
- Access for 3 months
- Downloadable Certificate of Completion
A practical online masterclass that teaches marketers how to apply AI across content, social, CRM and advertising to improve speed, creativity and commercial performance.
Sign up for membership on a Standard Plan (or above) and access the full suite of Online Digital Strategy courses annually.
*Prices exclude GST, charged in Australia only.
What this Course Delivers
A practical online masterclass that teaches marketers how to apply AI across content, social, CRM and advertising to improve speed, creativity and commercial performance.
AI is redefining how brands create, distribute and optimise digital content. From campaign automation to creative generation, performance marketing is being rebuilt by machine intelligence.
This on-demand AI marketing masterclass gives you the frameworks, tools and strategic insight to integrate AI across social, content, CRM and paid channels, helping you lead your organisation through the next phase of digital transformation in AI in digital marketing.
Why Does AI Matter?
AI has become the loudest topic in marketing but also the most misunderstood.
Marketers know they need to act, yet most teams are:
- Running disconnected pilot projects with no strategic alignment
- Testing tools without measurable outcomes
- Struggling to maintain brand consistency across AI-generated assets
- Caught between innovation pressure and governance risk
AI is already built into the platforms marketers depend on such as Google, Meta and Adobe. Campaigns, reporting and optimisation are changing under the surface. The danger is not missing a tool. It is losing competitive advantage while others scale faster with AI.
AI is collapsing the time and cost between idea, execution and optimisation. What once took a team a week can now be done in minutes.
The next competitive frontier belongs to marketers who connect creativity, data and automation under one intelligent strategy. Those who do not will be out-paced by faster, leaner competitors who understand how to orchestrate AI across content, media and customer experience.
This masterclass gives you that capability, turning AI understanding into measurable business performance.
In short: You will learn how to deploy AI tools for marketers to automate workflows, improve creative quality, and drive stronger results across digital channels.
By the end of the masterclass, you will be able to:
- Deploy AI tools for marketers across creative, content, social and advertising workflows
- Automate digital marketing processes while maintaining brand integrity and quality control
- Build and optimise campaigns using AI to improve targeting and ROI
- Evaluate platforms strategically, separating hype from measurable value
- Lead AI transformation projects that deliver tangible business impact
You finish with a clear, actionable framework to turn AI capability into competitive advantage.
How can marketing teams use AI more strategically?
AI has become the loudest topic in marketing but also the most misunderstood.
Marketers know they need to act, yet most teams are:
- Running disconnected pilot projects with no strategic alignment
- Testing tools without measurable outcomes
- Struggling to maintain brand consistency across AI-generated assets
- Caught between innovation pressure and governance risk
AI is already built into the platforms marketers depend on such as Google, Meta and Adobe. Campaigns, reporting and optimisation are changing under the surface. The danger is not missing a tool. It is losing competitive advantage while others scale faster with AI.
Why does mastering AI in marketing create a competitive advantage?
AI is collapsing the time and cost between idea, execution and optimisation. What once took a team a week can now be done in minutes.
The next competitive frontier belongs to marketers who connect creativity, data and automation under one intelligent strategy. Those who do not will be out-paced by faster, leaner competitors who understand how to orchestrate AI across content, media and customer experience.
This masterclass gives you that capability, turning AI understanding into measurable business performance.
Turn AI in marketing into commercial results
In short: You will learn how to deploy AI tools for marketers to automate workflows, improve creative quality, and drive stronger results across digital channels.
By the end of the masterclass, you will be able to:
- Deploy AI tools for marketers across creative, content, social and advertising workflows
- Automate digital marketing processes while maintaining brand integrity and quality control
- Build and optimise campaigns using AI to improve targeting and ROI
- Evaluate platforms strategically, separating hype from measurable value
- Lead AI transformation projects that deliver tangible business impact
You finish with a clear, actionable framework to turn AI capability into competitive advantage.
Access this course or all courses with SMK Membership
What you will learn
In short: Learn to use AI in digital marketing to automate, optimise and elevate every stage of your marketing mix — from creative to conversion.
This masterclass provides a strategic and operational blueprint for embedding AI across your entire ecosystem. Each module blends strategy with real-world examples to move you from experimentation to execution.
1. How AI is transforming marketing performance
- Understand the difference between generative AI for marketing and predictive automation.
- Learn how brands across industries are scaling creative output through AI-driven automation.
2. How to select and integrate AI marketing tools
- Master platforms such as ChatGPT, Midjourney, Runway and Synthesia.
- Integrate these tools into your workflow for faster, smarter production.
3. How to reinvent digital campaigns with AI
- Use AI content creation tools to build, test and optimise creative at scale.
- Apply AI-driven advertising optimisation across Meta, Google and LinkedIn.
4. How to build smarter customer engagement
- Design AI-powered chatbots and messaging experiences that scale.
- Automate email, SMS and social messaging to increase engagement and retention.
5. How AI is redefining search and discoverability
- Understand Google’s AI Overviews and the rise of visual and voice search.
- Apply marketing automation with AI to keyword strategy, SEO and content structure.
6. How to apply AI for social media marketing
- Plan, produce and optimise social campaigns enhanced by AI.
- Use automation to scale posts, creative and reporting while maintaining brand control.
Course Module Overview
Course Content
Access this course or all courses with SMK Membership
Who should take this AI marketing strategy course?
This masterclass is designed for marketing and communications professionals who want to make AI practical and profitable. It brings a unified understanding of how AI can improve performance, creativity and efficiency across complex teams.
CMOs and Heads of Digital
Leaders in capability transformation
Marketing Managers & Specialists
Responsible for integrating AI into daily workflows
Social, Content and CRM Teams
Building scalable creative systems
Agencies and Consultancies
Those advising clients on AI transformation
No coding or data-science background required. You will learn to deploy AI strategically, interpret outputs intelligently and lead with confidence.
Trusted by senior marketers across APAC
Your SMK Instructor
James Fitzgerald
Executive Director of Programming, SMK
The AI in Social Media & Digital Marketing Masterclass is led by James Fitzgerald, Executive Director of Programming at SMK, who has trained thousands of senior marketers across APAC.
Every insight is grounded in real case studies, industry analysis and live demonstrations so you can implement frameworks immediately.
Attended by marketing professionals from Telstra, ANZ, Tourism Australia, Qantas, NAB and Monash University.
Invest once, upskill for the future
SINGLE COURSE
3 months access-
3 months access to this course only
-
8 modules of online learning
-
Downloadable certificate of completion
OR
MEMBERSHIP
12 months access-
12 months access all online training courses
-
12 months of help & support
Straight answers to what every marketer asks about AI
The masterclass focuses on marketing strategy and application, not coding or data science. You will learn how to evaluate AI tools, brief teams, and integrate automation into real-world marketing workflows, all explained in clear, commercially relevant language.
The content applies across all levels of marketing and communications in larger teams, from CMOs and Heads of Digital to specialists managing social, CRM, content or paid campaigns. Whether you are setting strategy or executing it, you will gain practical frameworks to make AI work for your brand or clients.
Yes. The material reflects the key AI developments and platform changes from Meta, Google, OpenAI and Adobe, as well as current marketing applications and case studies. The focus is on proven, real-world applications, not theory or speculation.
You will see real examples from platforms such as ChatGPT, Midjourney, Runway, Synthesia, and campaign management tools including Meta Advantage+ and Google Performance Max. Each module focuses on how to evaluate and apply these technologies within your own workflows.
Most of the tools featured have free or trial versions, and the course helps you decide when a paid solution is justified, and which investments deliver measurable impact.
The course is designed for marketing leaders across disciplines. AI is transforming content, CRM, data, search and analytics, not just creative execution. You will leave with frameworks that apply across performance, brand and communications roles.
You will have three months of full access from the date of enrolment, with the flexibility to revisit modules and updates at your own pace within that period.
Yes. SMK offers group and enterprise options through Membership, giving your entire team access to all masterclasses, research briefings and strategic events. It is the best option for organisations developing long-term digital capability.
Yes, if you apply it. The program is built around real-world frameworks and examples already in use by leading brands. You will learn how to apply AI in ways that improve speed, creativity and commercial performance immediately.
All members can access the SMK Facebook Working Group with the exception of our “Basic” members.