[SMK] Social Media Knowledge

The ultimate guide to your content marketing plan

Content Marketing Masterclass

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Blurb of course

Since 2010, over 15,000 marketing and communications professionals have attended SMK’s full-day Digital Strategy Masterclasses from the biggest brands and organisations in Australia & New Zealand.

Digital Strategy Courses follow similar course content and structures to SMK’s world-class Masterclasses and are delivered every week in bite-sized chunks via Facebook Live Each Masterclass topic is broken down into four two-hour modules and delivered live over four weeks by SMK’s Executive Director of Programming, James Fitzgerald.

Check out the 2022’s schedule of Digital Strategy Courses below. 

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ACCESS THIS COURSE FOR 30 DAYS OR BECOME AN SMK MEMBER TO ACCESS ALL SMK TRAINING

What you will learn

Course Content

Module 1: 2025 Content Marketing Trends, Investment & Industry Shifts
Module 2: Content Marketing Strategy & Audience Planning
Module 3: Social Media & Community-Driven Content
Module 4: SEO & Content Discoverability
Module 5: AI & Automation in Content Marketing
Module 6: Email Marketing Mastery
Module 7: Video, Audio & Interactive Content Formats
Module 8: Content Distribution & Paid Amplification

Your SMK Instructor

James Fitzgerald presenting SMK AI in Marketing Masterclass

James Fitzgerald
Executive Director of Programming, SMK

James Fitzgerald is the Executive Director of Programming at SMK. SMK is a specialist learning and development organisation which exists to help businesses use social media, mobile and digital channels more effectively. As Executive Director of Programming James is responsible for devising and developing all blue chip and corporate education programs.

James is one of the most widely respected figures in digital marketing in APAC, having educated over 15,000 senior business decision makers on how they can use these channels more effectively, including leaders from: United Nations, Air NZ, MYER, McDonalds, NAB, P&G, Tourism Australia, Ralph Lauren, Westfield and various Government departments, to name just a few.

MEMBERSHIPS START FROM ONLY $85 PER MONTH